good data may not represent everything,
most of the people confined to the circle of friends have more than once Tucao "micro-blog is dead", once brush once three minutes, micro-blog frequency has shifted to another position. But in the past few years, it’s undeniable that you can still see the news events that have been watched by micro-blog, the live scripts and the interaction of fans and stars in this platform. As far as micro-blog’s earnings are concerned, they are still getting decent data.
micro-blog CEO Wang Gaofei said: "in March 2015, micro-blog MAU (monthly active users) growth hit the most since IPO, of which mobile terminal MAU grew by 57%. A quarter of micro-blog’s advertising and marketing revenue growth, especially small and medium enterprises in this area revenue grew by 125%, thanks to the micro-blog self-help platform generated by the promotion."
of course, good looking data doesn’t solve the real problems: Zombie powder and spam, and a drop in user stickiness. With the rise of all kinds of new social platforms, micro-blog’s future is still worrying.
in addition, in the release of the first quarter earnings at the same time, micro-blog also expects the second quarter of 2015 net revenue: between $102 million to $105 million.