Many people can not say, but Sina, micro-blog’s advertising revenue grew rapidly

good data may not represent everything,

most of the people confined to the circle of friends have more than once Tucao "micro-blog is dead", once brush once three minutes, micro-blog frequency has shifted to another position. But in the past few years, it’s undeniable that you can still see the news events that have been watched by micro-blog, the live scripts and the interaction of fans and stars in this platform. As far as micro-blog’s earnings are concerned, they are still getting decent data.

Sina micro-blog yesterday released unaudited financial statements for the first quarter ended March 31, 2015. The report showed that micro-blog’s first quarter net revenue of $96 million 300 thousand, representing an increase of 43% over the previous year, more than expected. Advertising and marketing revenue grew by 53%, to $79 million 200 thousand, compared with $51 million 900 thousand in the same period of last year, and net loss was down 94% from $47 million 400 thousand a year earlier, to $2 million 900 thousand. In terms of users, micro-blog’s monthly active users in March 2015 (MAU) was 198 million, an increase of 38% over the same period last year.

micro-blog CEO Wang Gaofei said: "in March 2015, micro-blog MAU (monthly active users) growth hit the most since IPO, of which mobile terminal MAU grew by 57%. A quarter of micro-blog’s advertising and marketing revenue growth, especially small and medium enterprises in this area revenue grew by 125%, thanks to the micro-blog self-help platform generated by the promotion."

of course, good looking data doesn’t solve the real problems: Zombie powder and spam, and a drop in user stickiness. With the rise of all kinds of new social platforms, micro-blog’s future is still worrying.

in addition, in the release of the first quarter earnings at the same time, micro-blog also expects the second quarter of 2015 net revenue: between $102 million to $105 million.

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