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first_imgWhile some laugh, others with the help of Black Egg open new markets and grow. Provocative? Yes, of course, but the most important thing is not PR but the fact.After the last article on the topic Black Egg business model, a big debate has opened that continues even today, and the biggest debate is that the Black Egg is a synonym for cheap accommodation, which is certainly a misconception. On the contrary, Crno Jaje is an excellent channel for promotion and sales, and they cooperate with the strongest hotels in Croatia. Then there is certainly something in that “Black Egg”, if the strongest hotels in Croatia see their interest, right?”We have been recognized by the strongest hoteliers in Croatia, and this fact only shows that Crno jaje is not a synonym for cheap accommodation, but as an excellent sales channel and a smart modality of work for the largest hoteliers. They know when, how and how to use Black Egg as a sales platform. ” Hrvoje Bujas, the owner of Crni Jaj, pointed out and added that they cooperate with Valamar, Maistra, Toplice Sv. Martin, Supetar Waterman Resort and many others.At the moment, my focus is on their campaign for Martinje, which is interestingly not limited to Zagorje, so here is the reason for a new story. “Martinje, which was actually just an event limited to Zagorje and Međimurje, we put it together as an offer and a nice package so we sell arrangements from Istria, Kvarner, Zagorje, Međimurje, Podravina, Moslavina, Banovina, all the way to Slavonia and Baranja, I hope and Dalmatia next year “Hrvoje Bujas points out and adds that Crno jaje has placed completely new products on the market in the last seven years or reengineered the existing one.We all know that the most important base for continental tourism is the domestic market, ie domestic guests as a basis. That’s why it’s great for me to see continental destinations wake up slowly and be proactive. Yes, it is a difficult and long way to success, but everything starts with the first step and branding.An excellent channel for the promotion of continental tourism and weekend events This is exactly the kind of promotion that continental tourism needs. Weekend trips as a starting point to get to know the hidden and unexplored interior, ie continental Croatia. What to do for the weekend? Experience Slavonia, Zagorje, Lika and everything is well packed in various Dolska motifs. From local gastronomy, active vacation to wellness.Experience the sound of the forest, the river, the silence of the golden plain, etc.… We have as many motives for the play on words as we want. But first and foremost we have to make tourist arrangements, and offer them to the market. Both to the agencies and to the target group through promotion. We need to send a call to be discovered. This is the first prerequisite.A great example is Baranja, which has positioned itself as the best destination in Slavonia. If someone had told you five years ago that people would get in the car for the weekend from Zagreb on their way to Baranja, they would have said that he was crazy. But this is exactly what is happening, and everything is accompanied by a great response of business team building in Baranja. Crno Jaje certainly played a big role, where Baranja positioned itself through all their channels for years, as well as campaigns on Nova TV and Dom TV, with which Crnja jaje collaborates and places certain campaigns, and where Baranja was constantly spinning and jumping out of the pate.And the numbers prove that the thing works. As Bujas points out, no one can fill a hotel in seven days like we can, there is no tool on the market other than Black Egg. “This year, over 500 arrangements for Martinje were sold, whether it was a one-day trip or a package of two nights, an increase of 30% over last year.. “Here’s another example that immediately popped up at first glance. This is the Sv. Martin Spa campaign, where the offer for 3 nights and New Year’s Eve is 3121 kn. And it’s not that cheap, is it? Have a full hotel for three days + extra spending, great calculation. On the other hand, who wouldn’t love to have their hotel filled for the New Year, St. Martin’s Day or any other event in their own organization?”We have rebranded the approach to the organization of New Year’s Eve, we currently have as many as 50 offers, many completely different from standard offers on the market, such as Welcome to Wellness & evening with Nena Belan in Sveti Martin or for the first time since Croatian independence New Year’s Eve 2019 in Hotel Imperial Park in Vodice with a beautiful evening with Goran Karan, and in other hotels also perform Škoro, Suhodolčan… This year we expect over 100 offers for the New Year, and sales growth of a further 10%.”Says Bujas and adds that Crno Jaje wants to provide its customers with a new and unique experience at a good price, and partners on the other hand, in a fast way and with a strong TV campaign on NovaTv and DomaTv to fill all their capacities.If you ask me how to fill a hotel out of season or sell a weekend with an overnight stay with some content I definitely recommend Black Egg as one of the tools. Finally, in addition to sales, there is also a segment of large media reach and destination positioning, which is a great value in the long run and with a combination of other promotion channels.The market is growing and developing, as is the competition fighting for the same guests in the domestic market. If you want to grow you have to find various ways to reach the target group because the noise in communication is getting bigger and bigger day by day. More and more hotels are organizing New Year’s Eve and various weekend packages as motives for arrival. From wellness weekends for guests to rest their body and soul, organization of concerts, sports events, to various gastronomic tours.In any case, whether you like Black Egg or not (btw it’s not even important in business, but the account balance at the end of the month) is the fact that thanks to this business model sold out a lot of restaurants, hotels, events, stories… Market competition is open , let the better, more skilful and creative win.RELATED NEWS:last_img read more

first_imgThe Russia-based league shut down in March but didn’t immediately decide how the final standings would be determined. The league is widely considered to be the strongest outside the NHL.The KHL says the eight teams still in the playoffs at the time the season ended will be ruled as jointly finishing in the top eight positions.___Soccer clubs from Germany’s top two divisions will discuss setting a date to resume the suspended season amid the coronavirus pandemic. It could be as soon as next week.The German Football League’s board reportedly favors a start date of May 15 but some clubs want it later. He says “we’ll know if we’ve had it only once they test us before training.”Brescia president Massimo Cellino has also been a vociferous opponent to resuming the season but says it’s not because he wants his club to avoid relegation.The Italian government has not yet approved the resumption of the season.___More AP sports: https://apnews.com/apf-sports and https://twitter.com/AP_Sports,Tampa Bay Lightning advance to face Dallas Stars in Stanley Cup finals, beating New York Islanders 2-1 in OT in Game 6 The F1 season hasn’t started yet because of the coronavirus pandemic.___The Gibraltar soccer federation says it has declared the league season null and void with no champion.The top two teams in the league were Europa and St. Joseph’s when the coronavirus pandemic caused the season to be suspended. The federation says they were so close in the standings it could not declare a champion “in the interests of sporting integrity.”The federation said last week that on government advice the season could not be completed by a UEFA-set deadline for Gibraltar of July 20. The clay-court tournament at Roland Garros was initially slated to be held May 24-June 7 but has been rescheduled for Sept. 20-Oct. 4.The FFT says it “has taken the decision to cancel and refund all tickets purchased for the original dates of Roland Garros.”The FFT is also working closely with French authorities “to establish the necessary measures which will ensure the health and security of all guests attending the tournament.”Refunds will be received by end of May and a new ticketing procedure will be opened if the tournament goes ahead.___ Brescia captain Daniele Gastaldello says his entire squad opposes resuming the Serie A soccer season amid the coronavirus pandemic.Gastaldello tells Italian daily La Repubblica “we don’t feel safe. They’re asking us to resume training and to get back out onto the field right away … It’s putting all of the players’ safety on the line.”He says “I’m speaking for me and for my teammates” and adds it’s not worth it “if the price of resuming is us getting seriously injured.”Most clubs in the Italian league are resuming training on an individual basis this week but last-place Brescia is one of the holdouts.Brescia is one of areas hit hardest by the virus but Gastaldello says he was never tested. The Latest: French Open ticket buyers to get refunds May 7, 2020 Lyon president Jean-Michel Aulas says on sports daily L’Equipe’s website “it might not be too late to imagine … something coherent on a political level.”He adds that “by adapting our methods we could probably have finished the league.”Aulas argued for a playoff system to end the league by late August and reserved the possibility to claim damages he estimated at tens of millions of euros (dollars).___The Kontinental Hockey League says it will not name a champion after it stopped the season part-way through the playoffs because of the coronavirus pandemic. Share This StoryFacebookTwitteremailPrintLinkedinRedditThe Latest on the effects of the coronavirus outbreak on sports around the world:___The French Tennis Federation says it will refund tickets purchased for the French Open because of uncertainty related to the coronavirus pandemic. Werder Bremen sporting director Frank Baumann backs a May 23 start to “reduce the injury risk” with more training and because some clubs were cleared to return to training earlier than others. Mainz wants two weeks to prepare.The league was given the go-ahead Wednesday to play in empty stadiums following a meeting between German Chancellor Angela Merkel and state governors.More teams are returning to full-team training instead of working in small groups. Borussia Mönchengladbach is resuming full training despite what it called “very weak positive” coronavirus tests for one player and one staff member. The club says the player has since tested negative twice and the staff member is isolating at home after one negative test.___ Formula One says Manchester City forward Sergio Aguero, Real Madrid goalkeeper Thibaut Courtois and Barcelona midfielder Arthur will compete alongside drivers in this weekend’s virtual Spanish Grand Prix.Charles Leclerc, Lando Norris, Alex Albon, Antonio Giovinazzi, George Russell and Nicholas Latifi will be the F1 drivers in Sunday’s event.Aguero will race for Red Bull alongside Albon. Courtois will run for Alfa Romeo in his second virtual race. Arthur will be with Haas.Golfer Ian Poulter will make his third appearance with Renault.The virtual Spanish GP will take place during the same weekend the real race was scheduled to run at the Barcelona-Catalunya circuit. The race will consist of a qualifying session and a 33-lap race. Associated Press Europa will enter next season’s Champions League qualifying rounds. St. Joseph’s and third-place Lincoln Red Imps will enter the Europa League.___The president of French soccer club Lyon says he hopes the resumption of the German league can prompt a reversal of the decision to end the season in his own country.The top two leagues in Germany have been given the go-ahead to play in empty stadiums following a meeting between Chancellor Angela Merkel and state governors.The 10 remaining league matches in France were canceled last week. Paris Saint-Germain was declared champion and Lyon finished outside the European places in seventh.last_img read more

first_imgIf the Seahawks beat the 49ers to win the NFC West, then the Saints would be behind the Packers but a full game ahead of the Seahawks, whom they also beat. Then they would get a first-round bye and face the highest remaining seed in the divisiional playoffs.How Saints get No. 3 seed in NFCIf the 49ers beat the Seahawks to win the NFC West to also get to 13-3, they would be the No. 1 seed over the Packers and Saints because they beat both teams.The Saints would still lose the tiebreaker to the Packers and remain where they were after the 1 p.m. ET games Sunday. The Saints would host the Vikings in the wild-card round next weekend. The Saints (13-3) are going to the NFC playoffs for a third consecutive NFL season as NFC South champions. Their seed for the conference tournament, however, is very much in flux going into the final games of 2019.Here’s breaking down where they could end up after they beat the Panthers in Week 17 NFL PLAYOFF PICTURE:All clinching scenarios for Week 17How Saints get No. 2 seed in NFCThe Saints can’t finish higher than the No. 2 seed because the Packers, who also finished 13-3, hold the conference-record tiebreaker over them.last_img read more